Do you want to know how to make sure your business solves the problem that your customers are eager to pay you for? Chala Dinkoy shares how to grow your business by becoming clear about your niche. She walks you through exactly how to know what problem you can solve for your customers that will make sure they can pay you & are waiting for your solution. She also walks you through what to say when you are asked “what do you do?”
What you will learn
- how to grow your business by becoming clear about your niche
- exactly how to know what problem you can solve for your customers that will make sure they can pay you & are waiting for your solution
- walks you through what to say when you are asked: “what do you do?”
What I loved about this interview
I love that Chala shares such tangible solutions for getting clarity on your niche and how to do the research to ensure you are in the right niche. It was so helpful to hear how to easily share what you do.
Chala’s bonus wisdom
What is 1 thing you believe every woman entrepreneur should know?
INVEST BEYOND YOUR FEAR IN YOUR DEVELOPMENT
When is a time in your life when you went through a challenge or felt like giving up?
COVID, MY AUTISTIC KID MELTING DOWN, MY BUSINESS FUNNELS CANCELLED, HAVE TO REINVENT FROM SCRATCH
How did you overcome this?
SPENT MY BRAINS OUT WHEN I DON’T HAVE ANY GUARANTEED INCOME ON LEARNING TO PIVOT
What did you learn from it?
I’VE COME A LONG WAY IN MY PERSONAL DEVELOPMENT TO BE SO BRAVE
What is the one area of life or business you are an expert in?
What is one thing you want to share about this that will make all the difference for women?
DON’T BE AFRAID TO BE SUPER SPECIFIC IN YOUR NICHE
What is one thing that you wish someone told you that you had to learn the hard way?
DON’T WORRY SO MUCH ABOUT THE BUSINESS
Please tell me about your family.
SINGLE MOM, 11 YR OLD ON SPECTRUM, BEST FRIENDS WITH MY EX
What is one of the biggest challenges you have faced with balancing work, family, and taking care of yourself?
COVID KNOCKED ME SIDEWAYS, MENTALLY, PHYSICALLY AND EMOTIONALLY, AND I NEVER EVEN GOT THE VIRUS!
What did you learn from this challenge?
I AM RESILIENT AND WILL NEVER STOP AND GO BACK AND GET A JOB
What helps you balance these roles now?
What is one resource that you love (a book, app, service)
THE MAGIC Rhonda Byrne
Chala Dincoy is the CEO and Founder of The Repositioning Expert, a division of Coachtactics, and a Marketing Strategist who helps professional service companies change their messaging to attract more decision-makers. In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex, and BIC Inc for 20 years. Now she’s a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers. In addition, Chala is a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at international conferences.
Having been a purchaser of services in her role as a marketing manager for Tier 1 corporations for decades, Chala is able to help professional service providers to break through the competitive landscape and to get through to the corporate decision-makers faster and in a more relevant way. This, in turn, ensures a consistent and sustainable lead pipeline as well as a marketing plan that enables accelerated growth.
Chala’s true passions are her personal choice for the most adorable kid in the world, her son Logan, and Scuba diving. Bootcamp workouts and her Kindle addiction also keep her busy.
How to connect with Chala
Facebook: The Repositioning Expert
LinkedIn: Chala Dincoy
Youtube: The Repositioning Expert
Chala’s free gift
A virtual and free 9-day training called the B2B Elevator Pitch Bootcamp. It’s designed for B2B CEOs who have lost opportunities, been ignored by buyers and have left money on the table simply because they can’t describe what they do in a differentiated and concise way.
Register here: www.repositioner.com/bootcamp
My Free Gift For You
Do you ever wonder “how do you go from surviving to thriving in your home-based business without going crazy?” I have been spending months interviewing top world leaders in the area of business, mindset, relationships, and personal growth.
In this event you will learn:
– how to have an unstoppable mindset
– how to juggle work & family…without going crazy lol!
– how to use social media to build your business
– and so much more!!
Reserve your free spot at https://www.myfirewithin.com/mompreneur
Book A Free Discovery Call With Connie
Book your free discovery call so Connie can support you with your next step with your book here https://www.myfirewithin.com/free-discovery-call35287490.
Until next time, let your fire light up the world!
Claim your spot https://www.myfirewithin.com/mompreneur