What Every Woman Entrepreneur Needs to Know About Sales

What You Will Learn In This Episode

In this episode, Judy Hoberman reveals the secrets behind being successful in sales and business. She walks listeners through how to create a mindset that will help you push past fears to create business success. Judy shares the principles that helped her build a successful business while being a single mom and never missing a soccer game!

What I loved About This Interview

This interview with Judy was so phenomenal! I wish I had this knowledge when I was starting in business! Judy shares incredible gems of knowledge about how to create business success, how to truly serve others, and how to prioritize work and business. I love the stories she tells that help us to really understand the tangible sales and life principles she is talking about.

Throughout this interview, I was blown away by how many true principles and incredible knowledge was packed into our time together. This interview will help you get past your fears to create the life you want, and it will help you understand how true selling is really about serving the people you work with.

Who is Judy?

Judy Hoberman, President of Walking on the Glass Floor and Selling In A Skirt- International Speaker, Trainer, Coach, Author, and Mentor. Her 30 years in business has given her both the knowledge and sense of humor about how men and women sell, work, and live differently will enlighten you in learning how both genders can support each other’s successes in a more productive way.

Her audiences, from 10 to 10,000 are engaged with details wrapped in memorable stories that are easily implemented that same day. In 2016 she was a TEDx speaker talking about prejudging people, something we all do without even thinking. She is the author of “Selling In A Skirt”, “Famous Isn’t Enough”, “Pure Wealth”, and her latest book, “Walking on the Glass Floor”, already a best-seller is about the soft skills of leadership. A complete training program rounds out the training and development of women in leadership, and the men that champion them. As her book was coming off the printing press, Judy completed a program from Cornell University’s College of Business in Women in Leadership.

Judy’s mission…to help One Woman A Day by following an important philosophy- Women Want To Be Treated Equally…Not Identically™.

Judy’s Generous Gift

This “miniGUIDE” scratches the surface regarding the world of sales and business from a woman’s point of view. Although it does not cover every single tip, tool and technique that is offered through the complete Selling InA Skirt program, this eBook is filled with some of the most used and sought after principles, examples, and action items that you can put into practice immediately.


Bonus Wisdom

These are questions that I asked Judy outside our interview. You are going to love her answers!

What is 1 thing you believe every woman entrepreneur should know?

Be focused…you can’t help everyone.

When is a time in your life when you went through a challenge or felt like giving up?

When I started in the insurance industry. I was the only woman and I didn’t know anything at all and no one wanted to teach me.

How did you overcome this?

I changed my mindset.

What did you learn from it?

Learn something new every day. Don’t be afraid to ask for help. Find those that are willing to be your champions.

What is the one area of life or business you have expertise in?

Women in business.

What is one thing you want to share about this that will make all the difference for women?

Same as above-Don’t be afraid to ask for help and identify your champions.

What is one thing that you wish someone told you that you had to learn the hard way?

I am WAY more than enough…I’m awesome.

Please tell me about your family. What is one of the biggest challenges you have faced with balancing work, family, and taking care of yourself & what did you learn from it?

I was a single mom with 2 children for 19 years. My family was and will always be my priority. I became extremely organized. 8 years ago, I met someone (aka “The Colonel”). We got married almost 7 years ago and he is my biggest cheerleader and champion of women.

What helps you balance these roles now?

My strategic triangle.

What is one resource that you love (a book, app, service)?

Good old fashioned blotter size calendar.

If you have written books or have a blog, what are the titles and where can I find them?

I have written 4 – Selling In A Skirt, Famous Isn’t Enough, Pure Wealth, and Walking on the Glass Floor. They are all available on my website(s) and Amazon.

If you have written several books, which one is most relevant to women intrapreneurs and entrepreneurs?

Walking on the Glass Floor.

How to Connect with Judy


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Until next time, let your fire light the world.

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